Optifeed Blog
Stay in the know and enrich your knowledge with our regularly updated blog, packed with insightful articles, expert opinions, and the latest industry trends.
OptiScore: Product Scoring Algorithm (Free New Feature)
Explore OptiScore, the ultimate tool for smarter product performance optimization. OptiScore is an advanced algorithm designed to evaluate and score products in an e-commerce catalog. It’s not just a simple ranking tool—it’s a model built on dozens of different rules and performance metrics, all carefully weighted to reflect the realities of modern e-commerce.
Read moreWhat is a Feed-Only Performance Max Campaign? Step by Step Guide.
A Feed-Only Performance Max Campaign is a type of campaign in Google Ads that focuses exclusively on product data from a merchant center feed. Unlike standard Performance Max (PMax) campaigns, which utilize a wide variety of assets such as images, videos, headlines, and descriptions to run across multiple Google networks (YouTube, Display, Search, etc.), feed-only campaigns rely solely on the product information provided in your Google Merchant Center feed.
Read morePerformance Max Campaign Powered by Page Feed on Google Ads (Create, Optimize, Success)
Page Feed is an essential tool for advertisers looking to maintain control and precision within their Search Network or Performance Max campaigns, especially when dealing with large websites or diverse product catalogs. By narrowing the focus to key landing pages, you can maximize the impact of your ads and improve overall campaign performance.
Read moreDecoverse Boosts Ad Campaign Revenue by 63% with Optifeed
To strengthen their digital marketing strategies and optimize product management, Decoverse chosen Optifeed, a feed optimization tool. Thanks to Optifeed's dynamic product tagging, Decoverse used their ad budget more efficiently and generated 63% more revenue.
Read moreHediyesepeti.com Boosts ROI by 22% with Optifeed
Hediyesepeti.com, the leading customizable gift e-commerce site in Turkiye, has seen impressive gains in its social media advertising efforts thanks to a strategic partnership with Optifeed. By leveraging Optifeed's product feed optimization technology, Hediyesepeti.com achieved tangible results that speak for themselves:
Read moreWhat is Product Feed Optimization? From Scratch to Advanced
Discover the essential role of feed optimization in e-commerce success. Learn about why it is important its core components, and strategic optimization scenarios. Explore practical examples and trends to enhance your product visibility and drive sales in the digital marketplace.
Read moreHow Narecza.com Increased DSA Ads Performance by 9X with Optifeed?
Narecza.com is a growing e-commerce company that wanted to increase sales and conversions using Google Ads Dynamic Search Ads (DSA). They were using a target ROAS bidding strategy, but when they tried to increase the budget of their DSA campaigns, they saw a decrease in ROAS. As a result, they were unable to spend their entire daily campaign budget.
Read moreWhat is Page Feed? A Comprehensive Guide to Using Page Feed in Dynamic Search Ads
In the ever-evolving landscape of digital marketing, the avenues for reaching your target audience are diversifying by the day. However, this diversity also brings along its own set of complexities. For e-commerce websites, in particular, promoting hundreds or even thousands of products effectively can be quite a challenge. This is where Google Ads Dynamic Search Ads (DSA) come into play. But to truly unlock DSA's full potential, there's an additional step you need to take: the utilization of Page Feed.
Read moreDynamic Search Ads (DSA): A Guide for E-Commerce Websites
In the digital marketing world, there are many tools you can use to optimize and expand your advertising campaigns. Google Ads is one of the most important ones, and within Google Ads, Dynamic Search Ads (DSA) is a type of advertisement used to increase the volume of ad campaigns. So, what is DSA and how is it used?
Read moreThe Comprehensive Guide to Google Shopping Ads 2023
In the dynamic world of e-commerce, Google Shopping campaigns stand as a robust tool to enhance your product visibility and drive sales. As we delve deep into the world of Google Shopping ads, we aim to equip you with the knowledge to set up and optimize these campaigns for the best outcomes.
Read moreWhat is a Product Data Feed? A Guide to Creating Product Data Feeds
In the e-commerce world, one of the paths to success is data feed optimization. But what is data feed and how can it be made more effective? In this article, we will answer the question of what a data feed is and discuss the solutions Optifeed offers in this area.
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